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The Facebook 520: Are you being played for a Facebook fool?

April 6th, 2011 · Facebook, Lisa Peyton, Social Media Marketing

The Facebook 520: Are you being played for a Facebook fool?

Find any great April Fool’s pranks on Facebook last week? I had some difficulties spotting them. I was hoping to report on brands playfully posting outrageous updates, wacky profile pics and basically playing their community for fools.

One of my clients did have some success with this April Fools prank: The Mauve Power Ranger! (Image below) The community LOVED it and engaged with the Facebook update throughout the day.

Pranks aside, what I did find on Facebook last week was an array of businesses attempting to engage. Looking for the most creative uses of the coveted 520 pixels on a tab, I started with allfacebook.com’s most ‘Explosive Facebook Pages’ of the week. I figured that Facebook pages quickly recruiting ‘likers’ must be offering up great content. This assumption was proven to be incorrect with just a few exceptions.

Power Rangers April Fools Prank: The Mauve Ranger [Read more →]

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Building to Branding: All About New iFrames on Facebook

March 16th, 2011 · Facebook, Lisa Peyton, Social Media Marketing

Building to Branding: All About Facebook iFrames by Lisa PeytonAs a professional who has been implementing campaigns in Facebook for clients over the last few years, I know one thing to be true: change is coming. If you learn to deal well with change, chances are you’ll be able to bypass the frustrations with Facebook that many developers and marketers experience. As of last week, all Facebook pages now reflect a new lay-out and offer users additional functionality . I’ve been eagerly anticipating the move to allow iFrame functionality on page ‘tabs’.

Facebook has been promising this feature to developers for months and I had grown skeptical that they would ever make it work. The issue is that in order to create an interactive experience on a page tab you were limited by FBML, a bastardized mark-up language with limited functionality. Common scripting languages like Javascript wouldn’t work on Facebook tabs. This meant marketers had two options: 1) use a ready-built application that could do the job but offered little or no customization or 2) pay a company thousands of dollars to create one for you. After some testing, I can assure you THAT has all changed. [Read more →]

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Social Studies 101: Get schooled on getting help with social media

March 11th, 2011 · Lisa Peyton, Portland Internet Marketing, Social Media Marketing

Getting schooled on getting help with social mediaMy company recently conducted a survey and there was one stat that really stood out. A whopping 94% of businesses surveyed felt that adding social media to the marketing mix would help meet overall business objectives. That was expected since social media has become THE marketing buzz word over the last few years. The shocking part was that 68% of those businesses neglected to allocate resources to social media. So many businesses completely get the value of social media, but haven’t made the move to put their money where their mouths are.

This article is for those who recognize the value of social media but due to lack of time, knowledge or fear have refused to step-up and commit to implementing a social media campaign. [Read more →]

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Let’s Make A Deal: A Comparison Guide for Creating Location-Based Offers

January 19th, 2011 · Facebook, Location-Based Services, Portland Internet Marketing, Social Media Marketing

by Lisa Peyton, VP Bonfire Social Media
Deals. They are everywhere these days. With our economy in a serious recession, consumers are laser-focused on getting the most for their money and EVERYONE loves a great deal.

With the advent of location-based applications like Foursquare and Facebook Places, deals are becoming more relevant than ever before. The ability to geo-target a consumer walking into your store or down your block is a marketing first so it’s not surprising that many platform developers are jumping on the ‘location-based’ bandwagon.

All the hype surrounding these new tools makes it difficult for business owners to make informed decisions about where to put their efforts. So let’s examine the facts and compare some of the more popular applications side by side.

I chose to report on the most popular applications for location-based deal creation as well as those I have the most experience with. These include Facebook Places Deals, Foursquare, Gowalla and Yelp. I implore readers to comment with any information about additional platforms they feel have offered value to their business. [Read more →]

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Facebook Places Deals: Do They Offer Value for Local Business?

November 10th, 2010 · Facebook, Lisa Peyton, Social Media Marketing

Last week Facebook proudly launched ‘Facebook Places Deals’. With several mega-brands jumping on-board like Starbucks, Chipotle, The Gap and North Face; one could only assume the new feature would be a HUGE success. After attempting to create my own deal, I’m not convinced.

There are several factors that businesses need to take into account before deciding whether or not to offer a Facebook Places Deal. Here’s the skinny. [Read more →]

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Facebook Social % Data: New Facebook Data Helps Advertisers Determine Value of Social Endorsements

September 20th, 2010 · Lisa Peyton, Portland Internet Marketing, Social Media Marketing

Facebook social data gives advertisers more insight into campaign performance.by Lisa Peyton, VP Bonfire Social Media

Last week Facebook began reporting on some interesting data within their ad platform. [Read more →]

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Portland Got Fresh: Photos, Praise and Pokens!

April 12th, 2010 · Lisa Peyton, Portland Internet Marketing, Social Media Marketing

Social media conference Social Fresh has blown through Portland and is now headed for St. Louis. The Portland event brought in an impressive line-up of speakers presenting on everything from social media for non-profits to corporate blogging to monitoring and analytics. Below are just some of the highlights from a day packed with social media strategies, sound bites and swag: [Read more →]

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Peyton Media Partners with Bonfire Marketing Providing Social Media Services

March 11th, 2010 · Lisa Peyton, Portland Internet Marketing, Portland Search Optimization, Social Media Marketing, Virtual World Optimization

Peyton Media and Bonfire Social Media Marketing partner to offer Portland Social Media Services.Lisa Peyton, owner of Peyton Media has proudly partnered with Ryan Lewis, President of Bonfire Social Media Marketing LLC. She has taken on the role of Vice President at Bonfire, where she will work to build brands and meet overall client business objectives using the power of social media. [Read more →]

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Lisa Peyton’s Podcasts: The Brand Man, Scott Davis

January 4th, 2010 · Lisa Peyton's Podcasts, Social Media Marketing

Scott Davis explores Branding during a TMMPDX podcastScott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation. [Read more →]

Podcast: Play in new window | Download

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Lisa Peyton and Peyton Media Management’s Thanksgiving Tweets Help Halt Hunger

November 18th, 2009 · Social Media Marketing

Bonfire Social Media Marketing and Peyton Media Management have volunteered to launch a social media campaign for Give ‘n’ Gobble, a Portland-based Thanksgiving Day run benefiting Helping Hands, a local affiliate of The Oregon Food Bank.

The annual 5 and 10K run is perfect for Oregonians looking to burn off Thanksgiving meals while supporting needy families. Last year more than five tons of food and thousands of dollars were donated, funding Helping Hands for the entire year and feeding thousands. Gerry Eddy from Helping Hands says Give ‘n’ Gobble has made substantial changes in the community, “allowing us to give families milk, eggs, fresh fruit and vegetables.”

Ryan Lewis, President of Bonfire Social Media, was approached by race director, Cindy Aggson. She was looking for a Portland social media agency but resources were extremely limited. Lisa Peyton, owner of Peyton Media Management, had approached Lewis about working together on a pro bono project to help the community. Lewis scheduled a meeting and the campaign was born.

The social media strategy consisted of an optimized blog, Twitter and Facebook accounts and bringing the event’s silent auction online. With Thanksgiving quickly approaching, Aggson suggested a Google AdWords campaign to help bring traffic to the website. Peyton called in Paid Search expert Daniela Araujo – who volunteered her time to the project.

In two weeks, the campaign has already seen results. The blog has garnered #1 rankings in Google for key terms; the Facebook page has increased its fan base by 100% and over $8,000 in products and services has been donated to the online auction.

According to Lewis, “The social media demographic fits perfectly with Give n’ Gobble’s target. We’re reaching more people for less money with higher effectiveness.”

About Bonfire Social Media

Bonfire was founded by Ryan Lewis with a mission to integrate online marketing campaigns. Bonfire is dedicated to increasing company reach, share of voice and customer interaction with targeted market segments. Bonfire specializes in social media marketing, social media strategy, blog development and strategic marketing consulting.

About Peyton Media Management

Founded by internet marketing expert Lisa Peyton, Peyton Media Management offers social media marketing and management for businesses looking to improve and increase their online presence. Services include blog creation and optimization, social media strategy and management, copywriting and content creation.

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