Scott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation. His agency specializes in effective brand architecture, new product and service launches and overall brand strategy.
During this 40 minute podcast, Scott outlines a process to help businesses start to differentiate themselves from the competition. I have created a helpful graphic (below) that illustrates his process called ‘Triangulation of Branding’.
Lisa,
Found you when I visited TMMPDX.com. I then went to your site and listened to this podcast with Scott. Really enjoyed it, because branding is often associated with larger companies, but not small business owners.
Great job.
Hi Matthew,
Thank you so much for the feedback. Scott is an amazing guy, nice and very savvy when it comes to brand strategy.
I’m so glad you found the podcast valuable.
Cheers,
Lisa Peyton