Social media conference Social Fresh has blown through Portland and is now headed for St. Louis. The Portland event brought in an impressive line-up of speakers presenting on everything from social media for non-profits to corporate blogging to monitoring and analytics. Below are just some of the highlights from a day packed with social media strategies, sound bites and swag: [Read more →]
Portland Got Fresh: Photos, Praise and Pokens!
April 12th, 2010 · Lisa Peyton, Portland Internet Marketing, Social Media Marketing
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Peyton Media Partners with Bonfire Marketing Providing Social Media Services
March 11th, 2010 · Lisa Peyton, Portland Internet Marketing, Portland Search Optimization, Social Media Marketing, Virtual World Optimization
Lisa Peyton, owner of Peyton Media has proudly partnered with Ryan Lewis, President of Bonfire Social Media Marketing LLC. She has taken on the role of Vice President at Bonfire, where she will work to build brands and meet overall client business objectives using the power of social media. [Read more →]
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Lisa Peyton’s Podcasts: The Brand Man, Scott Davis
January 4th, 2010 · Lisa Peyton's Podcasts, Social Media Marketing
Scott Davis, Principal and founder of From The Rooftops, is a brand strategist who has worked with such brands as Vestas, The Smithsonian and Saif Corporation. [Read more →]
→ 2 CommentsTags:Brand Strategy·Lisa Peyton Podcasts·Scott Davis·Social Media Portland
Lisa Peyton and Peyton Media Management’s Thanksgiving Tweets Help Halt Hunger
November 18th, 2009 · Social Media Marketing
Bonfire Social Media Marketing and Peyton Media Management have volunteered to launch a social media campaign for Give ‘n’ Gobble, a Portland-based Thanksgiving Day run benefiting Helping Hands, a local affiliate of The Oregon Food Bank.
The annual 5 and 10K run is perfect for Oregonians looking to burn off Thanksgiving meals while supporting needy families. Last year more than five tons of food and thousands of dollars were donated, funding Helping Hands for the entire year and feeding thousands. Gerry Eddy from Helping Hands says Give ‘n’ Gobble has made substantial changes in the community, “allowing us to give families milk, eggs, fresh fruit and vegetables.”
Ryan Lewis, President of Bonfire Social Media, was approached by race director, Cindy Aggson. She was looking for a Portland social media agency but resources were extremely limited. Lisa Peyton, owner of Peyton Media Management, had approached Lewis about working together on a pro bono project to help the community. Lewis scheduled a meeting and the campaign was born.
The social media strategy consisted of an optimized blog, Twitter and Facebook accounts and bringing the event’s silent auction online. With Thanksgiving quickly approaching, Aggson suggested a Google AdWords campaign to help bring traffic to the website. Peyton called in Paid Search expert Daniela Araujo - who volunteered her time to the project.
In two weeks, the campaign has already seen results. The blog has garnered #1 rankings in Google for key terms; the Facebook page has increased its fan base by 100% and over $8,000 in products and services has been donated to the online auction.
According to Lewis, “The social media demographic fits perfectly with Give n’ Gobble’s target. We’re reaching more people for less money with higher effectiveness.”
About Bonfire Social Media
Bonfire was founded by Ryan Lewis with a mission to integrate online marketing campaigns. Bonfire is dedicated to increasing company reach, share of voice and customer interaction with targeted market segments. Bonfire specializes in social media marketing, social media strategy, blog development and strategic marketing consulting.
About Peyton Media Management
Founded by internet marketing expert Lisa Peyton, Peyton Media Management offers social media marketing and management for businesses looking to improve and increase their online presence. Services include blog creation and optimization, social media strategy and management, copywriting and content creation.
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TMMPDX Editor Lisa Peyton Presents ‘Blogs That Mean Business’
September 7th, 2009 · Blog Optimization, Portland Internet Marketing, Social Media Marketing
Next week, Lisa Peyton will be teaming up with local search marketing firm Zotta to offer an afternoon of social media marketing presentations. The hour and a half long seminar will include presentations on Twitter, Facebook, SEO and Blogging. The presenters will be targeting the information to businesses who are looking to build a social media campaign but don’t know how or where to start.
There will be two chances to participate in this event: Thursday September 10th and Thursday September 24th. Hours are from 4:00pm to 5:30pm both days. The cost is only $10 and guests are encouraged to bring a friend along for free. The seminar will be hosted at Zotta’s office in SE Portland - located at 119 SE Main St., Suite 101
Portland, OR 97214. Space is extremely limited and pre-registration is recommended.
The presenters will include TMMPDX Executive Editor Lisa Peyton, Mandy Savage and Zotta owner Paul Pearce. Peyton will be discussing how to leverage a blog to grow your business. Many businesses today already have a blog but unless it’s optimized with relevant content, it’s likely not performing effectively. Peyton will cover blog basics to transform your blog into an effective tool to expand your online presence and client base.
Paul Pearce is the owner of ZOTTA, a social media marketing (SMM) and Search Engine Marketing (SEM) agency which provides affordable programs to small and medium-sized businesses. Prior to ZOTTA, Paul worked at Washington Mutual Bank (WaMu) with a team of Search Engine Optimization (SEO) experts who advanced WaMu to the top spot on Google. Paul received a Masters in Business Administration from the University of California, Irvine.
Also presenting is Twitter and Facebook expert Mandy Savage. Mandy’s professional roots started in banking in 1997, which helped pay her way through college as a Multimedia & Political Science graduate of Pacific University.
Since 2003, Mandy has managed branches for two of the largest banks in the nation, contributed to campaign strategies, and structured and underwritten residential & commercial loans. Her freelance work includes storyboard research for HBO Productions, marketing strategizing for local grassroots artists and fundraising.
About Zotta
ZOTTA provides techniques, training and coaching to help your business get maximum results from your online marketing. We guide you to build a strategy and implement it, thereby attracting your optimal customer base using social media and search engine optimization.
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Lisa Peyton SoMe Awards Finalist: The Local Restaurant That Could
April 29th, 2009 · Blog Optimization, Portland Search Engine Marketing, Social Media Marketing
Company: West Cafe
Social Media Marketing Team: Lisa Peyton from Peyton Media Management and Carri Bugbee
Campaign Length: Six months, September 2008 - March 2009
Result: Up to a 34% Increase in Overall Restaurant Sales
SoMe Award Finalist 2009 [Read more →]
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3D Virtual World Optimization: Blink 3D and Virtual World Software Creator, Clive Jackson Discusses The New Web 3D
January 8th, 2009 · 3D Virtual Worlds
By Lisa Peyton
Clive Jackson, the creator of Blink 3D and inDuality, took some time to answer my questions regarding the release of his new products. He is the founder of Pelican Crossing, a development firm working toward creating a web portal for 3D environments. You can read more about his thoughts on the future of the 3D web in a comprehensive white paper entitled Metaverse 2.0. [Read more →]
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Resume Writing Resources and Tips: Leveraging Keywords to Get Your Resume the Attention it Deserves
January 8th, 2009 · Portland Search Optimization
By Lisa Peyton
Unless you’ve been totally off the grid over the past several years, chances are you’ve at least heard the buzz about keywords. With the rapid growth of web technologies, keywords have become more important than ever. The simple fact is that if you want to find something or be found on-line, you have to know what group of words to enter into that search box. The same holds true when it comes to top employers or recruiters coming across your resume. Whether they’re sourcing your information from the web or an off-line database, keyword searches are the primary tool they use to sift through the thousands of resumes available. [Read more →]
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Best Virtual Worlds for Business, Second Life Not Recommended
January 8th, 2009 · Virtual World Optimization
By Lisa Peyton
Nick Wilson from Clever Zebra, a firm that advises companies on emerging 3D technology, discussed “the major players” in the virtual world arena to a Second Life audience.
(Nick Wilson from Clever Zebra presents in Second Life) [Read more →]
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